Mar 12, 2025
Promedius Rebranding Series 3: The Face of Our Brand "The Logo"
The third part of Promedius' internal rebranding series is all about the logo. Our renewed logo is the result of extensive thought and effort, as it is the most powerful symbol of our brand identity.
The most striking element of the new logo represents "the second fire for humanity." Just as Prometheus gifted fire to illuminate the unseen dangers of the world, PROMEDIUS is dedicated to finding the next fire—advancing humanity through innovation. An interesting detail is that the flame shape was created using tangram pieces, adding a unique design element.
The logo incorporates two colors: red-orange, symbolizing autonomy, and navy, representing structure and discipline. The logotype uses the balanced Franklin Gothic font, ensuring both contrast and clarity.
Much like our completely renewed logo, Promedius will continue to push boundaries with fresh ideas and innovations. Stay tuned for what’s next! ✨